A Successful Year for LSI

Our marketing team have been encouraged by LSI’s strong performance this year attracting many students from all over the world. UK marketing manager , Serkan Ozturk, enthused “The student profile we used to have in LSI has changed a lot since I joined in 2001 and it’s evolving each year. Even I’m sometimes surprised at this rate of change.”

Mr. Ozturk went on to outline some of these dramatic changes, “I guess 2008 will mainly be remembered as the year for Saudi Arabian students. Due to the King Fahad scholarship programmes there was a huge increase in Saudi students mainly in LSI’s UK schools, especially at LSI Brighton and LSI Hamsptead . This not only added to the nationality mix at these schools but also meant an increase in the exam classes we were able to offer at these locations , which was great for all the students. LSI Auckland and LSI Christchurch in New Zealand were as successful as ever with students mainly opting for the 12 week courses. Canada, especially LSI Toronto was a success story too, not only with aforementioned Saudi students but with students from all over the Middle East (many of which provided scholarship for their citizens). Due the introduction of the university pathway programmes for 2009 ,we are forecasting even greater student numbers this year.”

“The story doesn’t end here either,” he continued. “ We have seen an increase in Swiss students opting for our schools in San Diego and Vancouver, a third of our new students in the UK are coming from Colombia, this is especially at LSI London central, and our Brisbane has become a popular choice for our Brazilian students and not forgetting the many Mexican students in Toronto. For us in marketing all this is just numbers and statistics, but for those who run the schools and courses it means more than that. It represents one big, diverse family of students. The LSI Family.”

“Isn’t it great. The whole LSI family, no single dominating nationally and lots of happy students. According to one survey, 98% of our students were satisfied in 2008 and nearly all of them would recommend LSI to a friend or family member. I guess it was more than the name or reputation of LSI, or the brochure and all the hard work gone into the marketing. It was down to one simple thing – the human factor, our colleagues in the schools making it happen, alternating between their roles as teachers to those of friends and counselors whenever needed.”

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